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2026CGI Campaign

Ferrari SF-26 Launch

“Challenging the Labyrinth of the Unknown.” A 22-page CGI campaign concept for Ferrari's 2026 Formula 1 launch, with the SF-26 as protagonist — rendered, lit and staged to carry a launch without a single photograph. Concept, campaign architecture, art direction and pitch deck, end to end.

RoleCreative Direction · Campaign Concept · CGI Art Direction
Year2026
TypeClient work
ScopeCampaign concept
CGI art direction
Shot design and staging
22-page launch deck
02Selected slides 22 slides

The deck.

Ferrari SF-26 Launch — slide 01
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Ferrari SF-26 Launch — slide 02
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Ferrari SF-26 Launch — slide 03
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Ferrari SF-26 Launch — slide 04
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Ferrari SF-26 Launch — slide 05
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Ferrari SF-26 Launch — slide 06
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Ferrari SF-26 Launch — slide 07
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Ferrari SF-26 Launch — slide 08
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Ferrari SF-26 Launch — slide 09
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Ferrari SF-26 Launch — slide 10
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Ferrari SF-26 Launch — slide 11
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Ferrari SF-26 Launch — slide 12
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Ferrari SF-26 Launch — slide 13
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Ferrari SF-26 Launch — slide 14
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Ferrari SF-26 Launch — slide 15
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Ferrari SF-26 Launch — slide 16
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Ferrari SF-26 Launch — slide 17
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Ferrari SF-26 Launch — slide 18
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Ferrari SF-26 Launch — slide 19
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Ferrari SF-26 Launch — slide 20
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Ferrari SF-26 Launch — slide 21
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Ferrari SF-26 Launch — slide 22
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Click any slide to open it full size · 22 slides

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