Home / Work
002Work
Four disciplines. One pair of hands.
Twenty-five years of brand storytelling — grouped by what the job actually was. Everything here was concepted, directed, and in most cases edited by me.
01Creative Direction
10 projects
Deck presentations, brand strategy, campaign concepts.
From the first sketch in a notebook to the final board-ready deck — concept, art direction, and delivery all mine.
0101/05Brand Strategy
Piana × NIO Introduction
Brand Strategy2024–2025
0201/08CGI Campaign
Ferrari SF-26 Launch
CGI Campaign2026
0301/08Interview Commission
Adobe × Nike LA28
Interview Commission2026
0401/08Platform Launch
Magic Kinder × Ferrero
Platform Launch2001–2010
0501/08Brand Architecture
Piana Digital Ecosystem
Brand Architecture2023–2025
0601/08Platform Strategy
Sustainable Sleep Experience Platform
Platform Strategy2024–2025
0701/08Design System
Piana Sleep Brand Guidelines
Design System2023–2025
0801/08Hospitality
Piana Sleep × Caesars
Hospitality2024–2025
0901/08Product Launch
Piana Smart Pads
Product Launch2025
1001/08Digital Design
Piana Sleep — Website Design
Digital Design2024–2025
02Concept Work
Self-initiated
Self-initiated · Not client work
Briefs I gave myself.
These are speculative concepts I developed on my own — no client, no brief, no engagement. I build them to test ideas and to keep the reflexes sharp. The brands named are the subjects of the concepts, not clients on this work.
01/06Concept · Product
Tesla × Piana — The Seat, Reengineered
Concept2026
01/06Concept · Campaign
Tesla — Cyberverse
Concept2026
01/06Concept · Platform
Spotify — Sound Identity
Concept2026
01/07Concept · Platform
Airbnb — Belong Anywhere, Live Somewhere
Concept2026
01/06Concept · Campaign
Nike — Move Without Permission
Concept2026
03Video Production
13 films
AI-generated, traditional, hybrid.
End-to-end from concept to finished cut. Every AI tool on the market inside the workflow, but every cut driven by story.
01Latest · Short AI film
The Heritage
Opening film · ALF, Bali2026
02Spec · AI-generated TV commercial
Amazon × FIFA World Cup 26
Spec · AI-generated TV commercial2026
03Corporate AI video
Piana × Serta Simmons Bedding
Corporate AI video2025
04Brand film
Piana Sleep
Brand film2025
05AI-animated short
Uno & Phi & Bonacci
AI-animated short2026
06Side-by-side technique study
Cut-Out vs AI-Augmented
Side-by-side technique study2026
07Explainer
Maestro by Madison
Explainer2026
08Explainer
Save Drop Technology
Explainer2026
09Piana Technology · product film
V-Smart Technology
Piana Technology · product film2019
10Piana Technology · product film
E-Smart Technology
Piana Technology · product film2021
11DIAVIVA · TV Commercial
Expert Electronics — Racing
DIAVIVA · TV Commercial2010–2012
12DIAVIVA · TV Commercial
Expert Electronics — Goal
DIAVIVA · TV Commercial2010–2012
13DIAVIVA · TV Commercial
Expert Electronics — Campaign
DIAVIVA · TV Commercial2010–2012
04Storyboards
6 sets
Where the story gets its bones.
AI-directed and traditional pre-production.
0112Boards
Ferrari SF-26
AI-directed pre-production
0212Boards
Charmant
AI-directed shooting boards
0312Boards
Lumivia — Live Lighter
AI-directed shooting boards
0412Boards
ShieldRight
AI-directed shooting boards
054Boards
Avengers — Vanity Fair
Concept boards
0612Boards
Traditional boards
Hand-drawn pre-production
05Animation
29 films
Twenty-five years of animation.
Motion comics, original series, educational and branded work. Directed by me, produced with trusted external teams for large-scale projects.
01Multi-client
Innovative Transmedia — Animation Reel
Multi-clientReel
02Hasbro · Marvel New Media
Hasbro Stunt Squad
Hasbro · Marvel New Media2023
03RAI Italian Television
PC Toons
RAI Italian Television2005
04STARZ / Alphanim
Matt's Monsters
STARZ / AlphanimPilot
05Disney · Tinker Bell
Disney Fairies
Disney · Tinker BellSeries
06Disney
Disney Interactive Comics
DisneyInteractive
07Disney
Disney's Cuties
DisneySeries
08Kinder Ferrero · 10 years
Magic-Kinder.com / Applaydu
Kinder Ferrero · 10 years2001–2010
09Original IP
Obaloba — The Whale-Island
Original IPSeries
10Original IP
Tea Team
Original IPSeries
11Boomer Esiason Foundation
Genie the Genius
Boomer Esiason Foundation2013
12Original IP
Gabriella & Gedeone
Original IPSeries
13Original IP
Pajama Party
Original IPSeries
14Starlight Runner Entertainment
Ku-Mighty
Starlight Runner Entertainment2011–2014
15Original IP
Big Air Jerry
Original IPSeriesMarvel Custom Solutions — the motion-comic run
Fourteen years of branded content inside Marvel × Disney’s licensed-IP governance framework, 2012–2026.
01Marvel Custom Solutions
LEGO × Marvel
Marvel Custom Solutions2012–2026
02Marvel Custom Solutions
Toyota × Marvel
Marvel Custom Solutions2012–2026
03Marvel Custom Solutions
State Farm × Marvel
Marvel Custom Solutions2012–2026
04Marvel Custom Solutions
State Farm × Marvel — AI Regeneration
Marvel Custom Solutions2012–2026
05Marvel Custom Solutions
ESPN + NFL × Marvel
Marvel Custom Solutions2012–2026
06Marvel Custom Solutions
NFL × Marvel
Marvel Custom Solutions2012–2026
07Marvel Custom Solutions
CAPCOM × Marvel
Marvel Custom Solutions2012–2026
08Marvel Custom Solutions
Christian Louboutin × Marvel
Marvel Custom Solutions2012–2026
09Marvel Custom Solutions
NordVPN × Marvel
Marvel Custom Solutions2012–2026
10Marvel Custom Solutions
DoorDash × Marvel
Marvel Custom Solutions2012–2026
11Marvel Custom Solutions
AXE × Marvel
Marvel Custom Solutions2012–2026
12Marvel Custom Solutions
CLEAR × Marvel
Marvel Custom Solutions2012–2026
13Marvel Custom Solutions
Unilever Clear × Marvel
Marvel Custom Solutions2012–2026
14Marvel Custom Solutions
Synchrony Bank × Marvel
Marvel Custom Solutions2012–2026
06Let's make something
Replies within 24h
Have a story that needs making?
Full-time roles, freelance briefs, collaboration ideas — I'd love to hear from you.
matteo@innovativetransmedia.comModena → Brooklyn. Craft as its own reward.