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2023Design System

Piana Sleep Brand Guidelines

A full brand system for Piana Sleep — identity, typography, colour, photography direction, layout rules and application across print and digital. Written so a team who had never met me could keep the brand right without asking.

RoleCreative Direction · Brand Identity · Design System
Year2023–2025
TypeClient work
ScopeBrand identity
Typography and colour system
Photography direction
Application guidelines
Print and digital collateral
02Selected slides 12 slides

The deck.

Piana Sleep Brand Guidelines — slide 01
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Piana Sleep Brand Guidelines — slide 02
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Piana Sleep Brand Guidelines — slide 03
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Piana Sleep Brand Guidelines — slide 04
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Piana Sleep Brand Guidelines — slide 05
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Piana Sleep Brand Guidelines — slide 06
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Piana Sleep Brand Guidelines — slide 07
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Piana Sleep Brand Guidelines — slide 10
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Piana Sleep Brand Guidelines — slide 11
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Piana Sleep Brand Guidelines — slide 12
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Click any slide to open it full size · 12 slides

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