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2024Brand Strategy

Piana × NIO Introduction

“Technology and purpose in the same seat.” An executive brand-strategy deck positioning Piana's V/Smart sustainable fibre technology to NIO, the Chinese EV brand — a four-century Italian fibre legacy meeting modern electric mobility. Concept, art direction and deck, end to end.

RoleCreative Direction · Brand Strategy · Deck Design
Year2024–2025
TypeClient work
ScopeBrand strategy and positioning
Narrative architecture
Art direction
Deck design and production
02Selected slides 4 slides

The deck.

Piana × NIO Introduction — slide 01
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Piana × NIO Introduction — slide 02
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Piana × NIO Introduction — slide 03
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Piana × NIO Introduction — slide 04
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Click any slide to open it full size · 4 slides

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