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2023Brand Architecture

Piana Digital Ecosystem

Full brand architecture and digital ecosystem for Piana Technology — including the hospitality ecosystem and the Sustainable Sleep Experience Platform — built to hold up across enterprise clients as different as Tesla, NIO, Serta, Caesars and Air New Zealand. Ten years as trusted-advisor Creative Director behind it.

RoleCreative Direction · Brand Architecture · Design System
Year2023–2025
TypeClient work
ScopeBrand architecture
Customer journey mapping
Digital ecosystem design
Hospitality ecosystem
Website art direction
02Selected slides 12 slides

The deck.

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Click any slide to open it full size · 12 slides