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2023Brand Architecture
Piana Digital Ecosystem
Full brand architecture and digital ecosystem for Piana Technology — including the hospitality ecosystem and the Sustainable Sleep Experience Platform — built to hold up across enterprise clients as different as Tesla, NIO, Serta, Caesars and Air New Zealand. Ten years as trusted-advisor Creative Director behind it.
RoleCreative Direction · Brand Architecture · Design System
Year2023–2025
TypeClient work
ScopeBrand architecture
Customer journey mapping
Digital ecosystem design
Hospitality ecosystem
Website art direction
02Selected slides
12 slides
The deck.












Click any slide to open it full size · 12 slides