Home / Work / Spotify — Sound Identity

Self-initiated concept · Not client work

2026Concept · Platform

Spotify — Sound Identity

A platform concept where listening data generates a living visual and sonic signature for every user — dynamic cover art, adaptive brand moments, personal sound signatures. Built on the idea that people don't just listen to music, they perform their taste.

RoleConcept · Creative Direction · Design System
Year2026
TypeConcept work
ScopePlatform concept
Generative identity system
Campaign architecture
Creative direction
02Selected slides 6 slides

The deck.

Spotify — Sound Identity — slide 01
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Spotify — Sound Identity — slide 02
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Spotify — Sound Identity — slide 03
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Spotify — Sound Identity — slide 04
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Spotify — Sound Identity — slide 05
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Spotify — Sound Identity — slide 06
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Click any slide to open it full size · 6 slides