Home / Work / Spotify — Sound Identity
Self-initiated concept · Not client work
2026Concept · Platform
Spotify — Sound Identity
A platform concept where listening data generates a living visual and sonic signature for every user — dynamic cover art, adaptive brand moments, personal sound signatures. Built on the idea that people don't just listen to music, they perform their taste.
RoleConcept · Creative Direction · Design System
Year2026
TypeConcept work
ScopePlatform concept
Generative identity system
Campaign architecture
Creative direction
02Selected slides
6 slides
The deck.






Click any slide to open it full size · 6 slides